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Owen Van Natta: Linking Ads to Facebook's "Trusted Referrals" (Video Highlights From the Idea Conference)

Nov 19, '07 7:39 PM
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Link: http://link.brightcove.com/services/link/bcpid1185114685/bctid13157497...

NEW YORK (AdAge.com) -- Facebook's chief operating officer, Owen Van Natta, said the huge amounts of information being shared between millions of Facebook users offers a rich new advertising venue for marketers. The new "Facebook Ads" system enables advertisers to attach commercial messages to those social interactions. Mr. Van Natta said users "love" the new commercialization strategy.

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